Why have a website?
Here are some reasons why you need your own web presence. As of 2002, statistics show that 71% of all the USA has Internet access and that once a customer has Internet access, only 1 out of 7 continues to use the Yellow Pages to search for businesses. Additionally, these people use the Internet to research PURCHASES and SERVICES, not just information!
- You are able to better service your existing customer base.
- Your customers can get their questions answered 24 hours a day and set appointments with you on line.
- It provides instant credibility. (Most people know the expense and time involved with creating a site.)
- You will have a second store, a virtual storefront, where you can display, describe and sell your goods and services 24/7.
- No cost associated for a typical building. Examples: rent, utilities, insurance or employees that all work 24 hours a day 7 days a week.
- Display your entire inventory without the added cost of having to keep it in stock.
- You can bulk e-mail your existing customer base and potential customers without printing and postage costs.
- Update documents and manuals on-line, in one location, and have them available worldwide without additional costs.
- You don?t need to be a huge corporation to reach a large audience or pay thousands of dollars in advertising to be seen.
- You are able to target the market of your choice with your built in advertising tool.
- You can display previous work you have done on your web site, basically making your web site an on-line portfolio.
- Display special packages, hot deals and specials.
- You can have your customers pay for your product or service online without mailing in a payment.
- Offer preferred client coupons, discounts only available through your web site.
- You will capture the impulse buyer, something TV, radio and newspapers can never give you.
- You may eliminate the need for ever having to advertise the old fashioned way again. No more weekly or monthly expense, with little or no return investment.
- You can set pages aside on your site for customer testimonials to build interest and credibility in your business.
- You can stay ahead for competition by being pro-active in moving forward along with your customers changing needs. They want convenience, you give them what they need and you will keep them as customers.
- It?s like having a 24-hour salesman; you only have to pay once a month for double the work.
